Newlyweds are possibly the best possible customers out there. Those who just married are likely to be moving in with each other and starting a new life. They will likely be needing a lot of new things ranging from a high-quality split comforter for couples to a new washing machine. They will also likely have disposable income ready to use.
If you want to get some of these newlyweds to come and buy from you or use your services, here are some things you need to do:
Advertise In The Right Way
You have to adapt your advertising strategy to convince these newlyweds to work with you. One of the important methods to draw in a certain demographic is to advertise in the right places. If you want to convince new couples that they should buy from you, they need to know you exist. Most of them are around their late 20s and early 30s.
The best place to catch their eye is on social media. While people of different demographics use these platforms, they are much more savvy and knowledgeable so you need to be smart about advertising to them. For example, marketing lingo will make them suspicious of your product. Try to be as authentic as possible to convince them that your business can be trusted.
Work With Influencers
A lot of newlyweds look for expert advice when it comes to their various decisions. They are starting another stage of their life and they are searching for as much help as possible. This is where working with influencers can help improve your standing with them. Influencers present themselves as knowledgeable people and can greatly influence the buying habits of many people.
The big thing nowadays is video content. Youtube influencers create videos that are authentic and relatable. Working with them by either offering sponsorships or sending free samples can do a lot to raise your profile.
Create Relatable Content
But you shouldn’t leave it to others to create ad content. You should also be making your own. Your goal is to make relatable content that connects with the newlywed demographic. A simple way to do this is to use your own experiences. Your business likely has several married people in it. Tap them for help on what concerns they had when they first got married. You can also turn to customer testimonials of couples you helped or bought from you.
Make It Simple For Them
Another way to attract newlyweds is to make it easy for them to buy from you. One of the biggest obstacles that newlyweds face is that they may have trouble with all the details. For example, newlyweds buying furniture for their new house might hesitate when they see the price tag. But if you offer them financing options and offer to provide additional value like free delivery and assembly, then you can cinch the purchase. New couples already have dozens of challenges facing them. If you promise to simplify things for them, then they’ll go with you.
Provide For Two Instead Of One
A lot of stores and businesses sell with one person in mind. That is understandable considering many people are buying for themselves. But if you want to get a piece of the newlywed market, considering selling for two. Instead of a single pack, think of double packs. New couples who want to save or want convenience will buy those. Some companies should also develop products that focus on couples like blankets that are big enough for a pair in a bed.
Getting married is a major life change. As a turning point in their lives, they will need to get a variety of items. The advice above should help make your products or services more attractive to them. Implement some of them so that you can get the best results.