The number of people on the internet has increased during the pandemic. It has reached a record high number of three billion internet users. That’s a lot of consumers found on the internet and one that you should leverage as a business owner.
However, this is never a simple task. Increasing overall internet presence requires some hard work and investments on your part. Here’s how you can optimize your internet presence:
High-Quality Brand Logo
One of the first things consumers will know and remember is your brand. Here’s a prime example, what brand uses a golden arches logo? It might have taken you a few seconds, but you’ll remember the answer fully: McDonald’s. The brand logo impacts consumers, and if your logo is memorable, more people will place you on social media. So how do you set apart your logo from everyone else’s?
There is no perfect design for a brand logo, but some things can dictate your success. First of which is the color of your brand. Color plays a significant role in the way we perceive things. In some instances, color can even make us tell what’s dangerous and what’s not without even knowing about it. In logos, warmer colors such as red, yellow, and orange are far more attractive.
The second thing that will dictate your logo’s success is the design. When it comes to design, there’s a relatively simple way to attract the four trillion spending power of millennials. That way is to make your logo as minimalistic as possible. Millennials are practically obsessed with minimalism. They love the way it looks and feels. They like it in their homes and even on their wallpapers. This is why the logos from McDonald’s and Apple works so well and why they have captivated millennial consumers.
Simplicity makes your brand easily identifiable, but you’ll still have to test your logo’s design much like everything else. Once you’ve picked the right color and made a minimalistic design for your logo, it’s time to try it in black and white. Again, it’s all about going back to your logo’s roots and seeing whether it’s identifiable or not. If it’s not recognizable in black and white, there’s a good chance that your logo isn’t attractive. So make the necessary changes for it.
The logo will define your presence in social media, and it’s likely going to be the first thing that people are going to remember, so make sure to make a memorable one.
Better Product Pictures
Next in line are the pictures of your products and services. Again, you shouldn’t skip out on this much like your logo.
Better quality pictures can make a difference in your social media accounts. Some people relate high-quality pictures to high-quality products. Many can judge your product and services from this alone, and it’s more of a reason why you should invest in better product shoot ideas. Many experts can help you out with this, and they can drive your product’s picture quality higher than before.
Remember, pictures can determine your company’s face value. Invest your time and money in making them, and you should have more consumers coming your way.
Hashtags All The Way
You want to post at least once or twice, depending on which platform you are on. For Twitter and Instagram, it’s recommended that you post at least once to five times a day, but never more than that. However, there is one thing that you should start doing to gain more views on your post, and that is utilizing hashtags.
In case you didn’t know, hashtags are a way for you to connect with other posts that are similar to yours. It’s a way you can trend with other posts. Think of it as some genre that’s relevant for one or two days. Many companies utilize it during holiday seasons or if there’s an event. Moreover, if you can get a unique hashtag trending, you can get a lot of profile visits from hashtags alone, and it can widen your audience.
Everything Back to Your Website
Lastly, you should link everything back to your website. Your website should be the prime hub of your services and products. It should also be a place where consumers can click to learn more about your company. Make sure to apply the same things you’ve learned above to your website. It’ll certainly make a world of difference for your company, especially in this growing digital world.
Social media accounts and websites are the main ways we can connect in this modern world. It’s one way your business can attract more people and increase sales. So make sure to take advantage of it whenever you can.