Today’s ever-changing digital landscape has businesses everywhere working double-time to keep up with the demands of their target markets. Consumers will always want something bigger, better, and fresher than what was offered to them yesterday, which means that businesses need to adapt, or they will cease to exist.
One of the biggest transformations paved by 21st-century technology in the business industry is global accessibility. Through the worldwide web, businesses and their corresponding products or services have the potential to be marketed to a wider audience, which can dramatically increase their revenues.
However, to make this possible, business owners will have to work on and strengthen their online presence. The best way to realize this goal is by having an official business website, which can be created from scratch or made through an established content management system (CMS) ;;;;such as WordPress.
Using WordPress as your business platform is a smart approach to streamlining the process of website development because you will only need to pick from the available themes and designs. But if you want a more professional page, you can hire a WordPress designer to create your website.
The easiest way to develop a website is by making everything through a desktop, specifically because it offers a wider perspective of what’s being built. But this is where most people falter because they fail to take their potential mobile-user customers into account. Here are three reasons why you must make your website mobile-friendly:
Reason #1: Consumers Are Using Mobile Devices More Than Desktops
The most important reason why you need to make your website mobile-friendly is because that is what your potential customers are using for their day-to-day needs. In fact, the average consumer uses their mobile device for three to four hours daily, which means that your site, along with thousands of others, has an equal chance of being seen by a potential customer at least once a day.
However, if your website isn’t mobile-friendly, then your potential customers will be faced with slow load times, a disorganized interface, and incomplete information. All these factors can lead to an unsatisfactory customer experience, which can turn away potential customers in the process.
This is because mobile users have very short attention spans, and expect websites to load in no more than a few seconds. Since mobile-friendly websites are more responsive, they can load quickly and provide relevant information to their users without hassle.
Reason #2: Mobile-friendliness Increases Online Visibility
One of the pillars of digital marketing is search engine optimization (SEO), which directly influences a business’ online visibility ranking. Google, the most popular search engine in the world, is known to rank their search results based on mobile websites rather than desktops, mainly because that’s where the users are.
The reason why most businesses tackle SEO strategies is so that they can appear on the first page of the search results because users rarely go beyond that. Making your website mobile-friendly will increase your chances of ranking higher on the results page, which can then generate more leads and potential sales.
Moreover, mobile-friendly websites are easier to navigate and understand, which means that they are more convenient to use for information dissemination on social media platforms. Once your website is shared on such platforms, it can be exposed to a wider audience and therefore, generate more traction.
Reason #3: Elevates the Entire User Experience
Nowadays, businesses are doing everything they can to show that their potential and existing customers are being valued. The most effective method to do this is by elevating their whole user experience, which begins with having a mobile-friendly website.
Good graphic design and an impressive layout are both attractive features of a business website, but not if they appear distorted on a platform other than a desktop. You have to make sure that your website is accessible not only to desktop users but also to users who use mobile devices such as tablets and smartphones.
At the end of the day, it will all come down to your visual display. By optimizing your website for mobile devices, everything on your website that appears on a desktop will immediately render and adjust on a smaller screen. This means that no important data will be lost or distorted in the process.
So, when your website is opened from a mobile device, the users will be welcomed by easy-to-read texts, touch-friendly page elements, and quicker loading speeds from one web page to another. Elevating the entire user experience from start to finish can potentially generate more leads and sales.
While creating a good website can increase your overall visibility on the internet, a mobile-friendly website will be able to bring your business to greater heights. It won’t take much to optimize a website for mobile devices, so don’t leave anything to chance and make sure that it can be accessed seamlessly.