Research & Policy

Reasons Why You Shouldn’t Go Down With Your Business

Business failures are common in the U.S., and most are caused by mismanagement or lack of capital. Remember that your business is not your entire life; failure is a learning opportunity. Protect yourself financially by separating personal and business finances. Explore other opportunities and prioritize mental health if your business fails. To start again, file …

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social media on keyboard

Things To Consider When Utilizing Social Media for Your Business

Define clear objectives to measure your social media success and monitor progress over time. Understand your target audience to tailor your messaging, visuals, and interactions for maximum engagement. Choose the right platforms for your business to reach and appeal to the right people and save time and resources. Monitor and respond to user engagement promptly …

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How to Utilize Data for Your Marketing Efforts

 Data can be used to make decisions, identify opportunities and measure performance, resulting in a 5-6% increase in profitability. Proper management of data is essential to ensure accuracy and readability. CRM and ERP platforms can help store and access data points. Data visualization tools allow marketers to segment their customer base to create targeted strategies …

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Real Estate Improvements: How to Boost Property Prices

Increase curb appeal by adding landscaping, painting the exterior, and installing lighting fixtures. Upgrade bathrooms and kitchens with new fixtures, flooring tiles, energy-efficient toilets, cabinets and countertops, appliances, boilers, and paint. Install amenities such as pools, hot tubs, or decks to add luxury and value to your home. Add smart home technology for improved safety …

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A Sanitized hospital and a team of nurses

How Hospitals Learned to Keep Things Clean

Ignaz Semmelweis introduced handwashing in 1847, which helped reduce hospital infection rates. Louis Pasteur and Robert Koch’s discoveries in the 1860s solidified the idea that germs cause disease. Joseph Lister required staff to wash their hands with an antiseptic before caring for patients. Vaccines were developed in the late 18th century, which helped to reduce …

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businessman touching hologram work asset management

Strategies for Protecting Your Business Assets

• Develop a risk management plan to identify areas of risk and develop strategies to mitigate them.  • Create a disaster recovery plan that includes policies for employee safety, an evacuation plan, and regular backups. • Navigate the insurance claims process by documenting everything, hiring a public adjuster, and negotiating if necessary.  • Put security …

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Welder using safety equipment while working in a construction site.

How to Reduce Liabilities for a Construction Business

The pandemic had a considerable effect on the construction industry. It forced construction companies to temporarily shut down their operations. They also had to implement safety measures to protect workers from the virus. After the situation improved, the industry started to recover. As a construction business owner, several liabilities come along with the job. These include …

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A local restaurant that's open

How to Troubleshoot Your Restaurant’s Customer Flow

• Location and visibility are critical factors for attracting customers, so improving the accessibility and visibility of the restaurant may be necessary. • Marketing and advertising strategies should be used to create a presence on social media platforms and traditional methods like print ads or billboards. • Quality control standards must be met to provide …

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rental property

The Essential Guide to Managing Your Rental Property for Maximum Success

Establishing clear goals and objectives when managing rental properties is essential for success. Setting rules for tenants and having procedures for screening, collecting rent payments, and handling repairs are essential to consider. Keeping accurate records of documentation related to the rental property is crucial, including lease agreements, rent receipts, and maintenance requests. With proper planning …

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