Many businesses mistakenly assume that 3D gaming is for the tech industry. When used correctly, it can become a reliable, engaging marketing tool. Here’s how 3D gaming can support business growth.
1. It Can Boost Employee Productivity
Applications like 3D gaming platforms are double-edged swords. While they can contribute to time wastage, they can also improve employee productivity and morale.
Companies can work with 3D game art outsourcing agencies to design applications that combine fun and learning. For example, an online retailer can use 3D gaming to train new hires about specific processes. Employees can also compete against each other in a virtual environment. All these help the team increase their problem-solving skills.
Because these are visual platforms, employees are likely to retain information more effectively. Multiple studies have already shown that the brain processes visuals better than text.
2. 3D Gaming Appeals to the Younger Market
Businesses are becoming more aware of their audience’s preferences. Marketers have already begun shifting advertising budgets to apps, social media platforms, and other types of digital content.
These places are particularly appealing to the younger markets, such as the millennials and Generation Z. Although they’re born way later than baby boomers and Generation X, they are currently the most significant consumer demographic.
Zoomers, born between 1997 and 2012, now have a spending power of over $140 billion. Even if they seem to spend less than other generations, experts believe they will be the essential consumer group within the next decade.
They are also some of the most significant gamers in the world today. One survey revealed that at least 85 percent play mobile games.
3. 3D Gaming Can Improve the Brand Image
3D gaming can add value to a company’s brand image. It can take them beyond the realm of traditional advertising and into the competitive world of immersive entertainment.
The idea is not just to provide content but to create an experience that customers find enjoyable and memorable. Give clients something they don’t usually get from other brands.
For example, a digital advertising agency can create 3D models that allow clients to see how their new ad campaign would look before it goes live. They can use them for presentations and client feedback sessions as well.
4. It Can Improve The Relationship Between Customers And Employees
Companies should also take advantage of the apps and platforms to engage customers. It can make a huge difference in how people see their brand and how they feel about the employees working for them.
For example, an online retailer that offers 3D gaming content can create a virtual employee to chat with consumers. This helps establish personal connections between consumers and the company’s real-life stuff.
It also helps customers build a more positive view of the brand. By creating an environment where they can mingle and play with virtual employees, companies can help customers feel like they’re part of the company’s community.
5. 3D Gaming Helps Companies Deliver a Unique Experience
Aside from letting companies introduce their products and services, virtual reality also allows them to represent these items engagingly. They can demonstrate how they work and what customers can get from using them.
One good example is Nintendo Wii. It was released in 2006 with the promise of delivering a new experience to gamers. Although it didn’t last for long, it helped Nintendo establish a new following and increase the value of its brand.
Another example is Sony PlayStation VR. It gave players a glimpse of how virtual reality would work on consoles and other devices. With these experiences, more people started paying attention to virtual reality and became interested in playing games using this technology.
6. 3D Gaming Helps Solve Product Design Challenges
One of the biggest challenges companies face is finding ways to solve design issues for their products. These problems can significantly impact the way people see them and how they perform in the market.
But with virtual reality, innovators can now create prototypes of their products before they launch them in the market. They can run virtual tests and make changes based on consumer feedback. In other words, 3D gaming allows companies to create a better product by testing it out first.
3D gaming has been around for a while. However, it’s just now starting to showcase its full potential for engaging consumers and helping companies communicate their messages to the market.
These activities can help companies get more leads and get better results from existing campaigns when done right. They can also create opportunities where people play with products before buying them.
In any case, companies can explore many options for 3D gaming and virtual reality. They have to decide what works best for their specific goals and market conditions.